On average, Australians buysignificantly more clothing per person each yearthan most other countries.
A large percentage of garments are discarded within the first few years of ownership, despite still being wearable and high quality.
Luxury and well-made pieces are created with craftsmanship and materials intended for long-term wear, far beyond a single owner.
Australians are choosing more intentional ways to enjoy fashion, prioritising circular wardrobes over constant newness.